Ross was born in Albuquerque, New Mexico. As an avid skier and outdoorsmen, he always hoped to be able to move to the mountains. In early 2020 the opportunity arose and Ross moved to Taos with his wife, Abigail. Seeing the need in the community for a high quality, consistent short term rental service company, Ross created lion hawk services in 2023. Ross prides himself on his customer service, and his never-say-no service model. When away from work, Ross spends his time with family, rock climbing, skiing, or playing pickleball.